This session will help you move beyond simply posting to Instagram and start creating content that actually drives bookings. Shannon will guide you through how to use short-form video, especially Reels — to connect with your audience in a way that builds trust and makes your value crystal clear. You’ll learn how to present yourself consistently and authentically, even if social media doesn’t come naturally to you. It’s not about going viral — it’s about being seen, remembered, and chosen. Whether you’re new to video or already posting regularly, this session will give you a fresh perspective and practical direction to make your content work harder for your business.