AI is rapidly changing how travelers search, plan, and book — and most travel advisors are already behind. In this eye-opening session, Meg Clarke will break down how AI-powered tools like ChatGPT, Perplexity, and TikTok are reshaping the travel landscape and what that means for your visibility. You’ll learn what it takes to show up in AI search results, how to optimize your content for both traditional and AI-driven platforms, and the key steps you can take right now to future-proof your business online.

If your name isn’t coming up when someone asks ChatGPT for the best travel advisor, this session will show you how to change that.